Tuesday, 28 September 2010

Kerrys Audience Research

General Questionnaire

Kerry took a general questionnaire to explore the audiences veiws on film and music so that she can improve and think about our thriller opening. By taking this questionnaire Kerry has now developed a helpful audience profile. It will help us when creating our opening as it means that we have more knowledge on the type of music and films people prefer and how to capture their attention when watching our thriller opening. The results show that different age ranges and genders influence peoples likes and dislikes. Below shows the questions which were asked the questionnaire
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1.)What film genre do you prefer?  
2.) What age bracket do you fall into?
3.) Do you buy films online?
4.) How often do you go to the cinema?
5.) Are you male or female?
6.)What is your favourite film?
7.)Who is your favourite actor?
8.) Do you own more than five  DVD's?
9.) What genre of music do you listen to most?
10.) What was the last film you saw?

 From completing this questionaire Kerry found that the younger people who she surveyed prefered rock and pop music and owned more DVD's and brought more films online. Whereas the older people who she surveyed went to the cinema more and prefered more romantic and comedy films. I gave out my questionnaore to 15 people and received a variety of results, however she found similar results to those of similar ages. This could show that nowadays the media around us has changed and influenced us differently. I have learnt that when creating my film we need to take into consideration our target audience because if we dont refer to what they want to watch it wont appeal to them. This task has helped us to understand that we need to make sure our film will captivate our target audience. From these results we will develop this further into a specific questionnaire as well as a one to one interveiw.

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